JoAnn Crowell-Redd, owner of Suited for Success, has had over 30 years of experience in retail and professional development services for women.
From her high school days, JoAnn was a power seller for small boutiques and retail operations where she gained an understanding of clothing and personal and professional image development. Throughout her rewarding career, JoAnn has offered many workshops and services to career women on a variety of topics which have included wardrobing, color analysis, image enhancement, and professional development.
From a 30-year career as an educator, human resource director, and entrepreneur, JoAnn always possessed the personal vision of capitalizing and harnessing her talent for fashion with budget awareness. The name "Suited for Success" began with the vision of being a gateway to bring women together around affordable fashions and accessories, as well as encouraging fellowship and professional development.
The business concept initially began in her home 10 years ago when she would annually transform it into a 3 –day shopping extravaganza featuring fashion accessories. In November 2011, with her leap of faith, fortitude and vision for women, the doors of Suited for Success, an upscale consignment shop at 5744 Hopkins Rd. Richmond, Virgina opened.